Digital Marketing

A TANZANIAN RESORT PROPERTY. 

The Challenge 

A newly installed sales management systems was not reaping the benefits expected. The sales staffs were not confident in either the system or new processes nor in the skills needed to use the system effectively, Sarabi Tech was requested to retrain the sales team to help further acceptance and system use.

Discovery

Analysis revealed that the system was too complex and possibly not the correct solution for the property. The initial training had been very system focused and did not address the actual sales processes. A number of issues were uncovered which revealed that the property needed to re-address the training to make the system a supportive mechanism to the sales process nor to drive it.

The Solution

Sarabi Tech recommended a number of approaches based on the complexity of the outcome of the discovery phase. The client decided to replace the system with one that was more suited to the business and programme to familiarize the General Manager and train Sales in leadership Skill and Key Account Management was then designed and implemented 

The Result 

Sarabi Tech worked with the business from within to clearly identify issues and recommend alternative solutions. Sarabi Tech team’s strength in consulting and technology enablement, combined with their ability to listen and interpret the brief, resulted in a business solution truly tailored to the specific needs of this resort property.